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TRANSFORMATION OF ENTREPRENEURIAL ACTIVITY UNDER THE INFLUENCE OF THE COVID-19 PANDEMIC
- Authors: Tishutin A.A.1
- Affiliations:
- A. N. Kosygin Russian State University (Technologies. Design. Art), 119071, Moscow, Russia
- Issue: Vol 31 (2023): NO ()
- Pages: 828-831
- Section: Articles
- URL: https://journal-nriph.ru/journal/article/view/2030
- DOI: https://doi.org/10.32687/0869-866X-2023-31-s1-828-831
- Cite item
Abstract
The work is devoted to the consideration of digital technologies as a tool that transformed entrepreneurship and helped save many new and established enterprises from bankruptcy during the spread of the COVID-19 pandemic. The practice of entrepreneurship in the Kazan period has shown that digital transformation allows to increase productivity and innovation in business models, value creation processes and interaction with customers and partners. In fact, digital entrepreneurship as a consideration of how digital technologies shape entrepreneurial activity seems to be blurring traditional entrepreneurial boundaries and expanding the entrepreneur's opportunities in the market, democratizing the ability to start, adapt or wind down enterprises.
Keywords
About the authors
A. A. Tishutin
A. N. Kosygin Russian State University (Technologies. Design. Art), 119071, Moscow, Russia
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