Problems of Social Hygiene, Public Health and History of MedicineProblems of Social Hygiene, Public Health and History of Medicine0869-866X2412-2106Joint-Stock Company Chicot203010.32687/0869-866X-2023-31-s1-828-831Научная статьяTRANSFORMATION OF ENTREPRENEURIAL ACTIVITY UNDER THE INFLUENCE OF THE COVID-19 PANDEMICTishutinA. A.A. N. Kosygin Russian State University (Technologies. Design. Art), 119071, Moscow, Russia1109202331S382883104082025Copyright © 1970,1970The work is devoted to the consideration of digital technologies as a tool that transformed entrepreneurship and helped save many new and established enterprises from bankruptcy during the spread of the COVID-19 pandemic. The practice of entrepreneurship in the Kazan period has shown that digital transformation allows to increase productivity and innovation in business models, value creation processes and interaction with customers and partners. In fact, digital entrepreneurship as a consideration of how digital technologies shape entrepreneurial activity seems to be blurring traditional entrepreneurial boundaries and expanding the entrepreneurs opportunities in the market, democratizing the ability to start, adapt or wind down enterprises.COVID-19businessentrepreneurshipinnovationdigital technologiespandemicCOVID-19бизнеспредпринимательская деятельностьинновациицифровые технологиипандемия1.Nambisan S., Wright M., Feldman M. The digital transformation of innovation and entrepreneurship: progress, challenges and key themes // Res. Policy. 2019. Vol. 48, N 8.2.Bridge J., Peel M. J. A study of computer usage and strategic planning in the SME sector // Int. Small Bus. J. 1999. Vol. 17, N 4. P. 82—87.3.Lanzolla G., Lorenz A., Miron-Spektor E. et al. Digital transformation: what is new if anything? Emerging patterns and management research // Acad. Manag. Discov. 2020. Vol. 6, N 3. P. 341—350.4.Nadkarni S., Prügl R. Digital transformation: a review, synthesis and opportunities for future research // Manag. Rev. Q. 2021. Vol. 71, N 2. P. 233—341.5.Corner P. D., Singh S., Pavlovich K. Entrepreneurial resilience and venture failure // Int. Small Bus. J. 2017. Vol. 35, N 6. P. 687—708.6.Hillmann J., Guenther E. Organizational resilience: a valuable construct for management research? // Int. J. Manag. Rev. 2021. Vol. 23, N 1. P. 7—44.7.Korber S., McNaughton R. B. Resilience and entrepreneurship: a systematic literature review // Int. J. Entrep. Behav. Res. 2018. Vol. 24, N 7. P. 1129—1154.8.Shepherd D. A., Williams T. A. Different response paths to organizational resilience // Small Bus. Econ. 2022. Vol. 61. P. 23—58.