The medical workers carrying out medical activities come into focus of significant number of interested participants of complex social and public relations. The medical activity is an important component of preserving life and health of society and has complex nature, is subjected to various quality assessments and forms space for polemics and expression of subjective opinions. If such assessments do not form offensive or defamatory content, then even being not loyal in message, they can be expressed without any restrictions, using all permitted resources, including mass media or Internet system. Otherwise, medical workers are given the right to protect one's honor, dignity and business reputation through various methods and means provided for by law. The purpose of the study is to analyze practical aspects of protection of business reputation with different composition of participants and diverse options for decisions taken by judicial authorities. The reflection in materials of judicial practice of problematic situations occurred from the fact of seeking medical care and subsequent assessment of physician's actions as public subject of social activity permitted to conclude that such intangible benefits as good name, business reputation and private life form basis of personality and are subjected to protection and defense on equal basis with other benefits recognized by society.

legal means of defense, facts, judgments, business reputation, medical professional, subject, social relations, benefit..