In this series of articles the authors analyze becoming of the pharmaceutical information market in Russia. It emerged from two sources: fragments of the Soviet system of circulation of pharmaceutical information and as consequence of business projects. The information segment, being “sectoral” or “internal” to pharmaceutical market, formed over time infrastructure of production, distribution, storage and consumption of its goods. Initially, considered as auxiliary, it turned out into autonomous market with its own rules of the game, leading players and prices for services. The third report deals with production sites of advertising and marketing pharmaceutical information — pharmaceutical, advertising, PR and informational analytical companies in Russia of the 1990s — first half of the 2000s.

history of medicine, Russia, pharmaceutical marketing, medication advertising, informational analytical companies.