One of leading indicators ensuring stability of activities of medical organization is its business reputation. The conditionality of mutual dependency of reputation factor regarding medical organization and its personnel results in substantiation of necessity to study signs of its formation and variability of concurrent environment. In many countries, to defend reputation from infringements related to propagation in public space of detractive materials that fall short of reality legal institute of defamation is applied. The application for judicial protection, including mechanism of protecting reputation of medical workers gained by courts, permits to detail particular elements of substantiation of such offenses in practice. On the basis of formal juridical and comparative legal methods analysis of techniques and modes of defense of reputation applied in Russia and Germany was implemented. The establishment of differences in mechanisms of defense of business reputation of medical organization and its personnel in analyzed legal models provides the fullest perception of conditions of its implementation in practice.

reputation, detractive materials, defamation claims, libel, foreign tort law.