The presented work examines the problem of ageism in the doctor-patient relationship, as well as the impact of this discrimination on the quality of medical care and the psychological state of patients. Ageism is defined as bias or discrimination based on age, which can manifest itself in various forms, including underestimation of symptoms in older patients and negative stereotypes towards younger patients. The text emphasizes that ageism violates trust between a doctor and a patient, which leads to a deterioration in communication, a decrease in the quality of diagnosis and treatment, as well as to the rejection of medical recommendations by patients. Based on the analysis of international practice, the main strategies for combating ageism were identified, such as the introduction of educational programs for medical professionals, the development of a state anti-ageist policy, the creation of an inclusive environment in medical institutions and public campaigns.