The problem of Internet addiction, which has become especially evident in recent years, is one of the most pressing issues in the sociology of youth. Internet addiction has a great impact on activities and behavior, determining the processes of youth socialization, leading to changes in personal and public life. The article presents an analysis of the results of a sociological study conducted by a survey (questionnaire) of Moscow students (18-35 years old) in order to identify factors influencing the formation of Internet addiction in young people of different generations and identify patterns. The results of both our own research and the analysis of secondary data obtained by domestic and foreign scientists made it possible to establish a negative correlation between age and the degree of Internet addiction (the older the person, the lower the degree of addiction to Internet technologies), the influence of personal and environmental factors that can aggravate/restrain the development of addictive behavior on the Internet. Based on the study, a conclusion was made about the need to conduct further scientific research, develop methodological recommendations for all subjects of Internet addiction prevention and their active use when working with young people in the system of general, vocational and additional education.

internet addiction, youth, university students, social factors, society.