Problems of Social Hygiene, Public Health and History of MedicineProblems of Social Hygiene, Public Health and History of Medicine0869-866X2412-2106Joint-Stock Company Chicot95710.32687/0869-866X-2022-30-4-564-568Научная статьяThe analysis of attitude of patients to rendering of paid medical services in municipal polyclinicArestovaA. A.arestova@gp210dzm.ruThe State Budget Institution of Health Care “The Municipal Polyclinic № 210” of the Moscow Health Care Department1512202230456456817082022Copyright © 2022,2022In modern society conditions, particular importance is attached to implementation of concept of relationship marketing in organization of provision of medical services. At that, implementation of marketing approaches in interaction between physician and patient, as well as between patient and administrators of department of paid medical services as primary link of contact “patient - medical institution” is of great importance.Purpose of the study is to develop portrait of consumer of paid medical services in state budgetary medical institution.The method of continuous questioning was implemented in study during 2015-2018. The sampling included 343 respondents.The survey demonstrated that main consumers of paid medical services in Moscow budgetary medical institutions are individuals of able-bodied age, married and with income per family member from 10 to 30 thousand rubles per month. Most of respondents are satisfied with quality of paid medical services. According to survey results concerning patients preferences of various forms of participation in paying for medical services, official payment to cashier was the most preferable form (45% of respondents), 73% of respondents noted their positive attitude towards paid medical services in municipal polyclinics and 61% noted that availability of paid medical services in state budgetary medical institutions helps to more fully implement right of citizen to medical care, provided that they are not included in mandatory medical insurance program.The high level of patient satisfaction with provision of paid medical services was revealed for following aspects: competence and courtesy of physician, convenient location of medical institution. There is positive attitude of patients to availability of paid medical services that are not included in state program in territorial polyclinic, related to increasing of territorial accessibility when receiving them at relatively low cost.paid medical servicesmedical marketingsatisfactionprovisionportrait of consumer of medical servicesплатные медицинские услугимедицинский маркетингудовлетворенность оказанием платных медицинских услугпортрет потребителя медицинских услуг1.Wagner H. C., Fleming D., Mangold W. G., l.aForge R. W. Relationship marketing in health eareafter being disillusioned by marketing, hospital finds a focused approach contributes to bottom line. J. Health Care Market. 1994;14(4):42.2.Lain M., Steiber S. R., Edge J. Analyzing the multiple indicators of customer loyalty. Health Care SiTateg. 2000;4:1-6.3.Skemp M., Peltier J., Cochran C. Bridging the gap. Relationship marketing breathes new life into neglected populations. Market. Health Serv. 2003 Spring;23(2):26-31.4.Peltier J., Scovotti C. Relationship marketing and disadvantaged health care process. J. Health Market. Q. 2004;22(2):69-90.5.Cline R. J. Al the intersection of micro and macro: opportunities and challenges for physician-patient communication research. Patient Educ. Couns. 2003;50(1):13-6.6.Bowers M. R. Measuring health care quality: comparing and contrasting the medical and the marketing approaches. Am. J. Med. Qual. 2002;Jul-Aug;17(4):136-44.7.Strasser S., Schweikhard S. Satisfaction with medical care it. J. Health Care Market. 1995;15:34-44.8.Patrick M., Capraro A., Crcdito C. Keeping the medical practice financially viable: a marketer's approach. J. Health Market. Q. 2002;19(4):39-53.9.Popovich L., Potapchik E., Shishkin S.Russian Federation: Health system review. Vol. 13. Kopenhagen: World Health Organization; 2010.10.Брехов П. А. Основные принципы оказания платных услуг в здравоохранении. Бюллетень НИИ социальной гигиены, экономики и управления здравоохранением им. H.A. Семашко. 1999;(2):45-8.11.Булгакова Л. В. Маркетинговые аспекты развития рынка платных медицинских услуг. Волгоград; 2009.12.Кадыров Ф. Н. Методологические основы перехода к новой системе планирования. Экономика здравоохранения. 1997;19(4):34-8.13.Княжев В. А. Менеджмент и маркетинг медицинских услуг. М.: Златограф; 2000. 173 с.14.Голухов Г. Н., Рейхард Д. В., Шиленко Ю. В. Маркетинговое исследование рынка платных медицинских услуг. Экономика здравоохранения. 1996;4(S):42-4.15.Кадыров Ф. Н., Петриков И. П. Медико-экономические проблемы здравоохранения на современном этапе. СПб.: Ривьера; 1995. 347 с.16.Кадыров Ф. Н. Методологические основы перехода к новой системе планирования. Экономика здравоохранения. 1997;7(19):38-44.17.Каменев A. B. Сценарии развития рынка, медицинских услуг в России: возможности, угрозы, неопределенности, альтернативы. Медицинская практика. 2004;(1):52-5.18.Морозова Е. А., Ибрагимова Д. В., Красильникова М. Д. Участие населения в оплате медицинских и образовательных услуга. Мониторинг общественного мнения: экономические и социальные перемены. 2000;46(2):38.19.Петрова Н. Г., Железняк Е. С., Балохина С. А. Мнения пациентов, обратившихся в государственные и негосударственные лечебно-профилактические учреждения, о платных услугах в здравоохранении. Здравоохранение Российской Федерации. 2003;(3):20-3.20.Перепелова О. В. Обеспечение пациентоориентированности при организации платных медицинских услуг. М.; 2021.21.Решетников А. В. Социальный портрет потребителя медицинских услуг. Экономика здравоохранения. 2000;(12):5-10.