Problems of Social Hygiene, Public Health and History of MedicineProblems of Social Hygiene, Public Health and History of Medicine0869-866X2412-2106Joint-Stock Company Chicot60510.32687/0869-866X-2021-29-s1-689-693Научная статьяPROBLEMS OF COMMUNICATION MANAGEMENT IN THE CONTEXT OF THE SPREAD OF THE COVID-19 INFODEMIAOdintsovaO. V.-MoreevaE. V.emoreeva@gmail.comN. A. Kosygin Russian State University (Technologies. Design. Art)1506202129S168969305082021Copyright © 2021,2021COVID-19 is a crisis that has radically changed the world, as illustrated by the social, psychological, and economic consequences of the spread of infection. This pandemic is framed by endless streams of misinformation and fake news, which have their own consequences, and spread even more distorted and misleading information.Significant part of this misinformation concerns conspiracy theories of all kinds, as well as drugs and treatments that, although approved for other indications, may have potential efficacy in preventing or for treating COVID-19.The purpose of this article is to examine the phenomenon of infodemic as a large-scale flow of misinforming content regarding thematic aspects related to the spread of COVID-19 coronavirus infection.COVID-19informationmisinformationsocial networksinfodemicCOVID-19информациядезинформациясоциальные сетиинфодемияEysenbach G. How to fight an infodemic: the four pillars of infodemic management // J. Med. Internet Res. 2020. Vol. 22, N 6. P. e21820. DOI: 10.2196/21820Cuan-Baltazar J. Y., Muñoz-Perez M. J., Robledo-Vega C. et al. Misinformation of COVID-19 on the Internet: infodemiology study // JMIR Public Health Surveill. 2020. Vol. 6, N 2. P. e18444. DOI: 10.2196/18444Baines D., Elliott R. J. R. Defining misinformation, disinformation and malinformation: an urgent need for clarity during the COVID-19 infodemic. Birmingham: University of Birmingham, 2020. Discussion Papers 20.Van den Broucke S. Why health promotion matters to the COVID-19 pandemic, and vice versa // Health Promot. Int. 2020. Vol. 35. P. 181-186. DOI: 10.1093/heapro/daaa042Kouzy R., Abi Jaoude J., Kraitem A. et al. Coronavirus goes viral: quantifying the COVID-19 misinformation epidemic on Twitter // Cureus. 2020. Vol. 12, N 3. P. e7255. DOI: 10.7759/cureus.7255Bode L., Vraga E. K. See something, say something: correction of global health misinformation on social media // Health Commun. 2018. Vol. 33, N 9. P. 1131-1140. DOI: 10.1080/10410236.2017.1331312Li Y., Cheung C., Shen X., Lee M. Health misinformation on social media: a literature review // Proceedings of 23rd Pacific Asia Conference on Information Systems; July 8-12, 2019; Xi'an, 2019. P. 8-12.Carey J. M., Chi V., Flynn D. J. et al. The effects of corrective information about disease epidemics and outbreaks: Evidence from Zika and yellow fever in Brazil // Sci. Adv. 2020. Vol. 6, N 5. P. eaaw7449. DOI: 10.1126/sciadv.aaw7449Larson H. J. The biggest pandemic risk? Viral misinformation // Nature. 2018. Vol. 562, N 7727. P. 309-310. DOI: 10.1038/d41586-018-07034-4Nsoesie E. O., Oladeji O. Identifying patterns to prevent the spread of misinformation during epidemics // Harvard Kennedy School (HKS) Misinformation Review. 2020. DOI: 10.37016/mr-2020-014.Luengo-Oroz M., Hoffmann Pham K., Bullock J. et al. Artificial intelligence cooperation to support the global response to COVID-19 // Nat. Mach. Intell. 2020. Vol. 577. P. 706.Mavragani A. Infodemiology and infoveillance: scoping review // J. Med. Internet Res. 2020. Vol. 22, N 4. P. e16206. DOI: 10.2196/16206Eysenbach G. Infodemiology and infoveillance: framework for an emerging set of public health informatics methods to analyze search, communication and publication behavior on the Internet // J. Med. Internet Res. 2009. Vol. 11, N 1. P. e11. DOI: 10.2196/jmir.1157Sentell T., Vamos S., Okan O. Interdisciplinary perspectives on health literacy research around the world: more important than ever in a time of COVID-19 // Int. J. Environ. Res. Public Health. 2020. Vol. 7, N 9. P. 3010. DOI: 10.3390/ijerph17093010