Problems of Social Hygiene, Public Health and History of MedicineProblems of Social Hygiene, Public Health and History of Medicine0869-866X2412-2106Joint-Stock Company Chicot60310.32687/0869-866X-2021-29-s1-680-683Научная статьяTRANSFORMATION OF ADVERTISING COMMUNICATIONS UNDER THE INFLUENCE OF THE COVID-19 PANDEMICKomarovaA. A.-DianinaE. V.-MoreevaE. V.emoreeva@gmail.comState University of ManagementN. A. Kosygin Russian State University (Technologies. Design. Art)1506202129S168068305082021Copyright © 2021,2021The global coronavirus pandemic (COVID-19) has led to changes in advertising, marketing, advertising spending and media activities, forcing companies and brands to rethink their views on current and future advertising and marketing campaigns in order to maintain a stable revenue stream. This becomes even more important, because as a result of COVID-19, it is expected that starting in 2020, in the future, at least for the next 4-5 years, advertising costs for some advertisers will decrease as revenue decreases and the transition to other forms and channels of communication with the target audience of consumers. As a result, many brands may seek to optimize their marketing practices to better reflect the growth of online transactions, communication, and personal interaction time with consumers.COVID-19pandemicadvertising markettransformationbrandsCOVID-19пандемиярекламный рыноктрансформациябренды1.Романов А. А., Панько А. В. Маркетинговые коммуникации. М.: Эксмо, 2006. С. 97.2.Сейфуллаева Э. Б. Концепция международной рекламы // Маркетинг в России и за рубежом. 2006. № 6. С. 116-125.3.Шапиро С. А., Самраилова Е. К., Ананченкова П. И. Поведение в организации. М.-Берлин, 2015.