Problems of Social Hygiene, Public Health and History of MedicineProblems of Social Hygiene, Public Health and History of Medicine0869-866X2412-2106Joint-Stock Company Chicot60210.32687/0869-866X-2021-29-s1-673-679Научная статьяECONOMIC ASPECTS OF PROVIDING PAID MEDICAL SERVICES IN RUSSIA DURING THE PANDEMICAndriyanovaA. A.aa_andr@mail.ruAndriyanovaL. S.-NebylovaYa. G.-RzunI. G.-Novorossiysk Branch of the Financial University under the Government of the Russian FederationKuban State University, branch in Novorossiysk1506202129S167367905082021Copyright © 2021,2021The article notes that the number of citizens who apply for paid medical services is growing all over the world. The main reasons for this growth are: an increase in the level of well-being of the population; an increase in the areas of care for their own health; the inability to get the necessary assistance in state (free) structures that provide medical care; the complete absence of a number of medical services in free polyclinics, etc.The paper also presents data on the conduct of the study, which determines that on the basis of surveys and statistical data, as well as when studying reviews, it can be noted that in their significant part, consumers of medical services note that, first of all, the poor quality of public medical services prompted them to turn to paid services, but a number of respondents note that public free services in the field of medicine, especially recently, have significantly increased the level of quality.It is also concluded that from the point of view of consumers, one of the main advantages of purchasing services in commercial medical institutions is the ability to visit a doctor without waiting lists and guaranteed on the day of the appointment. Among the general trends in the paid medical services market, we can mention measures to consolidate the format and expand the areas of multi-specialty in private clinics, as well as to create conditions and factors, especially in the situation of a pandemic crisis, to provide high-quality medical services, including overcoming the consequences of the coronavirus epidemic and preventing its spread in the network of medical institutions.Statistical data and conclusions on the main areas of multidisciplinary research in the current state of paid medical services in the context of the pandemic crisis are presented. The review of new directions of providing medical services on a daily basis under the influence of the current state of the pandemic is made.paid medical serviceseconomic analysis of medical servicesmedical services during the pandemicnew directions of providing paid medical services in the context of the pandemic crisisплатные медицинские услугиэкономический анализ медицинских услугмедицинские услуги в период пандемииновые направления предоставления платных медицинских услуг в условиях пандемического кризиса1.Алексунин В. А. Маркетинговое исследование рынка платных медицинских услуг // Маркетинг в России и за рубежом. 2005. № 5. С. 15-20.2.Комаров Ю. М. Еще раз о платности и бесплатности в здравоохранении // Главврач. 2020. № 10. С. 61-65.