Problems of Social Hygiene, Public Health and History of MedicineProblems of Social Hygiene, Public Health and History of Medicine0869-866X2412-2106Joint-Stock Company Chicot48410.32687/0869-866X-2021-29-1-120-124Научная статьяThe implementation of complex of measures targeting support of patient-oriented principle under organization of paid medical servicesGrishinaN. K.-PerepelovaO. V.-SolovievaN. B.otdel-77@mail.ruN. A. Semashko National Research Institute of Public HealthThe Moscow Oblast State Budget Institution of Health Care «M. F. Vladimirsky Moscow Oblast Research Clinical Institute»1512202129112012406042021Copyright © 2021,2021To ensure financial stability of state medical organization in actual conditions requires focused consideration of various aspects of implementation of paid medical services in national health care. The analysis of publications demonstrated that experience of variety of models for providing paid medical care in state medical organizations and new directions of improving efficiency, availability and quality of medical services are mainly considered. The specificity of medical activity is conditioned by consumer-oriented activities because of direct relationship to life and health of patients. The success of medical marketing depends on achievement of loyalty of consumers of medical services. It is particularly important to ensure compliance with principle of patient-oriented organization of paid medical services. The article considers practical implementation of patient-orientated principle in paid medical services in state medical organization. The article presents elaborated and implemented set of scientifically based measures for main directions of medical activity. These measures are targeted to increase satisfaction of patients, to meet their needs and expectations, that contributes into ensuring of patient-oriented principle in paid medical services application.patient-oriented principlepaid medical servicemedical organizationпациентоориентированностьплатные медицинские услугимедицинская организация1.Перепелова О. В., Петрова И. А. Пациентцентрированность при оказании населению медицинских услуг как ценность и принцип деятельности. Менеджер здравоохранения. 2019;(10):12-7.2.Гришина Н. К., Киндаров З. Б., Перепелова О. В., Миргородская О. В., Соловьева Н. Б. Медико-социальный портрет потребителей платных медицинских услуг в государственной медицинской организации. Журнал «Advances in Health Sciences Researsh». 2019;(16):228-33.3.Гришина Н. К., Соловьева Н. Б., Перепелова О. В., Песенникова Е. В. Совершенствование системы оказания платных медицинских услуг в государственной медицинской организации. В сб.: Основные проблемы в современной медицине. Сборник научных трудов по итогам Международной научно-практической конференции. Волгоград; 2017. С. 30-2.4.Пивень Д. В., Царанов К. Н., Линденбратен А. Л., Тарбастаев А. Г. Влияние пациентоориентированности на вовлеченность пациента в лечение. Менеджер здравоохранения. 2018;(3):12-5.5.Шерешева М. Ю., Костанян А. А. Клиентоориентированность персонала в государственных организациях здравоохранения России. Вестник СПб Университета. Менеджмент. 2015;(4):74-114.