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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" article-type="research-article" dtd-version="1.1d1" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher">Problems of Social Hygiene, Public Health and History of Medicine</journal-id><journal-title-group><journal-title>Problems of Social Hygiene, Public Health and History of Medicine</journal-title></journal-title-group><issn publication-format="print">0869-866X</issn><issn publication-format="electronic">2412-2106</issn><publisher><publisher-name>Joint-Stock Company Chicot</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">363</article-id><article-id pub-id-type="doi">10.32687/0869-866X-2020-28-s1-758-761</article-id><article-categories><subj-group subj-group-type="heading"><subject>Научная статья</subject></subj-group></article-categories><title-group><article-title>Russian media about medical innovations and technologies</article-title></title-group><contrib-group><contrib contrib-type="author"><name name-style="western"><surname>Korshunov</surname><given-names>A. M.</given-names></name><bio></bio><email>amk-kor@bk.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author"><name name-style="western"><surname>Gubachev</surname><given-names>N. N.</given-names></name><bio></bio><email>-</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff id="aff-1">A. N. Kosygin Russian State University (Technologies. Design. Art)</aff><pub-date date-type="epub" iso-8601-date="2020-12-15" publication-format="electronic"><day>15</day><month>12</month><year>2020</year></pub-date><volume>28</volume><fpage>758</fpage><lpage>761</lpage><history><pub-date date-type="received" iso-8601-date="2021-04-06"><day>06</day><month>04</month><year>2021</year></pub-date></history><permissions><copyright-statement>Copyright © 2020,</copyright-statement><copyright-year>2020</copyright-year></permissions><abstract>The current state of demand for medical information in the media has a high practical significance for the mass audience. Medicine is a science-intensive, rapidly developing field. In this regard, it is necessary to systematically inform the public about the achievements of medicine - in science, technology and industry, explaining the essence and possible consequences of a scientific discovery, popularizing methods of treatment of a particular disease, introducing society to innovative technological processes in the medical field, achievements and developments of the medical and pharmaceutical industry. The paper reviews the experience of media coverage of medical issues in the aspect of familiarity with innovations and technologies in the context of historical development both in our country and abroad. It also describes the presentation of medical topics in modern media - in periodicals, on radio, on television - in popular science programs or TV movies, in electronic sources. In addition, the article analyzes the genre diversity of the presentation of medical topics. The paper provides information about the media coverage of the main directions of the national project “Health” and its innovative directions.</abstract><kwd-group xml:lang="en"><kwd>medical journalism</kwd><kwd>media about medicine</kwd><kwd>media resources about medical innovations and technologies</kwd><kwd>medical topics</kwd><kwd>coverage of medical trends in the media</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>медицинская журналистика</kwd><kwd>СМИ о медицине</kwd><kwd>ресурсы средств массовой информации о медицинских инновациях и технологиях</kwd><kwd>медицинская тематика</kwd><kwd>освещение медицинских направлений в сфере СМИ</kwd></kwd-group></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>Гельман В. Я. Медицинская информатика: практикум. (Серия «Национальная медицинская библиотека»). 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