Problems of Social Hygiene, Public Health and History of MedicineProblems of Social Hygiene, Public Health and History of Medicine0869-866X2412-2106Joint-Stock Company Chicot271610.32687/0869-866X-2026-34-3-585-591Научная статьяTHE BLOGOSPHERE AS SPACE OF PHYSICIAN-PATIENT COMMUNICATIONMoreevaE. V.The Federal State Budgetary Educational Institution of Higher Education “The A. N. Kosygin Russian State University (Technologies. Design. Art)”, 119071, Moscow, Russia0707202634358559107072026Copyright © 2026,2026The article analyses the medical blogosphere as a special digital space where new models of communication between physician and patient are formed. The relevance of research is conditioned by increasing role of digital media in health care, spreading of practices of independent search of medical information by patients and intensification of influence of social platforms on confidence and reputation of physician and decision-making regarding health. It is demonstrated that medical blogosphere performs simultaneously informational, educational, navigational and reputational functions. At the same time, the given space is associated with significant risks: dissemination of unreliable information, blurring of professional boundaries, threats to confidentiality and decreasing of quality of medical communication under absence of professional moderation. The thesis is substantiated that blogosphere does not replace clinical interaction, but becomes an important communicative contour that precedes, accompanies and continues full-time reception. The conclusion is made about necessity of institutionalization of professional presence of physicians in digital sphere, development of digital and media literacy in patients and elaboration of ethical standards of medical blogging.medical blogospherephysicianpatientdigital communicationsocial mediamedical bloggingconfidencemedical information.медицинская блогосфераврачпациентцифровая коммуникациясоциальные медиамедицинский блогиндовериемедицинская информация.1.Lu Q., Schulz P. J. Physician Perspectives on Internet-Informed Patients: Systematic Review. J. Med. Internet Res. 2024;26:e47620.2.Song M., Elson J., Bastola D. Digital Age Transformation in Patient-Physician Communication: 25-Year Narrative Review (1999—2023). J. Med. Internet Res. 2025;27:e60512.3.Van der Eijk M., Faber M. J., Aarts J. W., Kremer J. A., Munneke M., Bloem B. R. Using Online Health Communities to Deliver Patient-Centered Care to People With Chronic Conditions. J. Med. Internet Res. 2013;15(6):e115.4.Forgie E., Lai H., Cao B., Stroulia E., Greenshaw A. J., Goez H. Social Media and the Transformation of the Physician-Patient Relationship: Viewpoint. J. Med. Internet Res.2021;23(12):e25230.5.Tan S., Goonawardene N. Internet Health Information Seeking and the Patient-Physician Relationship: A Systematic Review. J. Med. Internet Res.2017;19(1):e92017.6.Taylor K. A., Humphrey W. F. Jr. Impact of Medical Blog Reading and Information Presentation on Readers’ Preventative Health Interventions: Mixed Methods, Multistudy Investigation. J. Med. Internet Res.2021;23(12):e23210. doi: 10.2196/232107.Гришина Ю. В., Тюрикова Г. Н. Формирование и актуализация профессиональных компетенций специалиста по социальной работе в условиях цифровизации. Bulletin of Art and Education. 2025;(9):283—92.8.Ressler P. K., Bradshaw Y. S., Gualtieri L., Chui K. Communicating the Experience of Chronic Pain and Illness Through Blogging. J. Med. Internet Res.2012;14(5):e143.9.Sato A., Aramaki E., Shimamoto Y., Tanaka S., Kawakami K. Blog Posting After Lung Cancer Notification: Content Analysis of Blogs Written by Patients or Their Families. JMIR Cancer. 2015;1(1):e5.10.Lu Q., Schulz P. J. Physician Perspectives on Internet-Informed Patients: Systematic Review. J. Med. Internet Res.2024;26:e47620.11.World Health Organization Regional Office for Europe. Infodemics and misinformation negatively affect people’s health behaviours, new WHO review finds. 2022. Режим доступа: https://www.who.int/europe/news/item/01-09-2022-infodemics-and-misinformation-negatively-affect-people-s-health-behaviours—new-who-review-finds (дата обращения 10.03.2026).12.World Health Organization. WHO and TikTok to collaborate on more science-based information on health and well-being. 2024. Режим доступа: https://www.who.int/news/item/26-09-2024-who-and-tiktok-to-collaborate-on-more-science-based-information-on-health-and-well-being (дата обращения 07.03.2026).13.American Medical Association. Code of Medical Ethics Opinion 2.3.2: Professionalism in the Use of Social Media. Режим доступа: https://policysearch.ama-assn.org/policyfinder/detail/E-2.3.2%20?uri=%2FAMADoc%2FEthics.xml-E-2.3.2.xml (дата обращения 07.03.2026).14.Севостьянов Д. А., Толстова И. Э., Ауман Е. А. Исследование коммуникативной толерантности и коммуникативных установок студентов медицинского университета. Антропологическая дидактика и воспитание. 2025;8(4):55—65.