Problems of Social Hygiene, Public Health and History of MedicineProblems of Social Hygiene, Public Health and History of Medicine0869-866X2412-2106Joint-Stock Company Chicot268010.32687/0869-866X-2026-34-s1-543-546Научная статьяROMANTICIZATION AND STEREOTYPES AS FACTORS IN SHAPING THE IMAGE OF THE MEDICAL PROFESSIONTseevJ. M.PshizovaB. M.KubashichevaI. A.Maikop State Technological University, 385000, Maikop, RussiaKuban State Medical University, 350063, Krasnodar, Russia270620263454354629062026Copyright © 1970,1970The article is devoted to the analysis of romanticization and stereotyping of the medical profession as significant factors in the formation of its public image. The relevance of the topic is determined by the fact that ideas about a doctor are formed not only in the space of real clinical practice, but also under the influence of mass culture, the news agenda, social networks and digital platforms. It is shown that the romanticized image of a doctor enhances the symbolic prestige of the profession, but at the same time it can form inflated expectations of society, idealized scenarios of professional behavior and a distorted understanding of daily medical work. Stereotypes, in turn, simplify the perception of the profession, consolidate gender, status and communication patterns, and also affect the trust of patients and the professional identity of doctors themselves. It is concluded that the modern image of a doctor is formed at the intersection of professional ethics, media representation and public expectations, and therefore requires critical reflection and a more realistic model of public representation of medicine.image of the medical professionromanticizationstereotypesmedia image of a doctormedical communicationprofessional identitytrust in a doctorsocial mediaимидж профессии врачаромантизациястереотипымедийный образ врачамедицинская коммуникацияпрофессиональная идентичностьдоверие к врачусоциальные медиа1.Tapper E. B. Doctors on display: the evolution of television's doctors // Baylor Univ. Med. Cent. Proc. 2010. Vol. 23, N 4. P. 393—399.2.Su F., Wang Y., Wu Q. et al. The influence of stereotypes on trust in doctors from patients' perspective: the mediating role of communication // Psychol. Res. Behav. Manag. 2022. Vol. 15. P. 3663—3671.3.Bearman M., Molloy E., Varpio L. Narrative candour: learning from diverse stories of imperfect medical practice // Med. Educ. 2026. Vol. 60, N 2. P. 119—126.4.Cambra-Badii I., Moyano E., Ortega I. et al. TV medical dramas: health sciences students' viewing habits and potential for teaching issues related to bioethics and professionalism // BMC Med. Educ. 2021. Vol. 21, N 1. P. 509.5.Zago D., Cautero P., Scarpis E. et al. TV medical dramas: assessing the portrayal of public health in primetime // Front. Public Health. 2024. Vol. 12. P. 1432528.6.Su F., Wang Y., Wu Q. et al. The influence of stereotypes on trust in doctors from patients' perspective: the mediating role of communication // Psychol. Res. Behav. Manag. 2022. Vol. 15. P. 3663—3671.7.Dopelt K., Bachner Y. G., Urkin J. et al. Perceptions of practicing physicians and members of the public on the attributes of a "good doctor" // Healthcare (Basel). 2021. Vol. 10, N 1. P. 73.8.Madanay F., Bundorf M. K., Ubel P. A. Physician gender and patient perceptions of interpersonal and technical skills in online reviews // JAMA Netw. Open. 2025. Vol. 8, N 2. P. e2460018.9.Solnick R. E., Peyton K., Kraft-Todd G., Safdar B. Effect of physician gender and race on simulated patients' ratings and confidence in their physicians: a randomized trial // JAMA Netw. Open. 2020. Vol. 3, N 2. P. e1920511.10.Jiwa M. Doctors and the media // Australas. Med. J. 2012. Vol. 5, N 11. P. 603—608.11.Li Q., Mao Z., Shao Y. et al. The impacts of nonnegative doctor portrayals on public evaluations and professional attractiveness in medicine // Sci. Rep. 2025. Vol. 15, N 1. P. 33154.12.Wu M., Yan J., Qiao C., Yan C. Impact of concurrent media exposure on professional identity: cross-sectional study of 1087 medical students during long COVID // J. Med. Internet Res. 2024. Vol. 26. P. e50057.13.Vukušić Rukavina T., Viskić J., Machala Poplašen L. et al. Dangers and benefits of social media on e-professionalism of health care professionals: scoping review // J. Med. Internet Res. 2021. Vol. 23, N 11. P. e25770.