<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE root>
<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" article-type="research-article" dtd-version="1.1d1" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher">Problems of Social Hygiene, Public Health and History of Medicine</journal-id><journal-title-group><journal-title>Problems of Social Hygiene, Public Health and History of Medicine</journal-title></journal-title-group><issn publication-format="print">0869-866X</issn><issn publication-format="electronic">2412-2106</issn><publisher><publisher-name>Joint-Stock Company Chicot</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">2305</article-id><article-id pub-id-type="doi">10.32687/0869-866X-2025-33-s1-778-782</article-id><article-categories><subj-group subj-group-type="heading"><subject>Научная статья</subject></subj-group></article-categories><title-group><article-title>THE DEMAND FOR REHABILITATION SERVICES IN THE FIELD OF MODERN AESTHETIC MEDICINE AND DERMATOLOGY FROM THE PERSPECTIVE OF GLOBAL TRENDS</article-title></title-group><contrib-group><contrib contrib-type="author"><name name-style="western"><surname>Artsrouni</surname><given-names>E. V.</given-names></name><email></email></contrib><contrib contrib-type="author"><name name-style="western"><surname>Sadykova</surname><given-names>R. N.</given-names></name><email></email></contrib><contrib contrib-type="author"><name name-style="western"><surname>Mingazova</surname><given-names>E. N.</given-names></name><email></email></contrib></contrib-group><pub-date date-type="epub" iso-8601-date="2025-08-31" publication-format="electronic"><day>31</day><month>08</month><year>2025</year></pub-date><volume>33</volume><fpage>778</fpage><lpage>782</lpage><history><pub-date date-type="received" iso-8601-date="2025-09-29"><day>29</day><month>09</month><year>2025</year></pub-date></history><permissions><copyright-statement>Copyright © 1970,</copyright-statement><copyright-year>1970</copyright-year></permissions><abstract>The demand for rehabilitation services in the field of modern aesthetic medicine and dermatology is characterized by an active growth. Global trends indicate a significant increase in the number of procedures aimed at correcting appearance, with minimally invasive methods and surgical interventions such as rhinoplasty, liposuction and injection technologies becoming particularly popular. The prospects for the development of rehabilitation services in the field of modern aesthetic medicine and dermatology are associated with the integration of interdisciplinary approaches, including psychological support, rehabilitation techniques and ethical principles of interaction with patients. An important direction is also the adaptation of world experience to the conditions of countries with different income levels, where access to high-tech procedures remains limited. Increasing patient awareness will ensure a balance between aesthetic demands and maintaining physical and mental health, which will ultimately contribute to the sustainable development of the industry and improve the quality of life for patients.</abstract><kwd-group xml:lang="en"><kwd>aesthetic medicine</kwd><kwd>dermatology</kwd><kwd>cosmetology</kwd><kwd>rehabilitation services</kwd><kwd>aesthetic needs</kwd><kwd>demand for procedures</kwd><kwd>demand factors</kwd><kwd>patient-centricity</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>эстетическая медицина</kwd><kwd>дерматология</kwd><kwd>косметология</kwd><kwd>реабилитационные услуги</kwd><kwd>эстетические потребности</kwd><kwd>востребованность процедур</kwd><kwd>факторы востребованности</kwd><kwd>пациентоцентричность</kwd></kwd-group></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>Christensen E. M.M., Jemec G., Saunte D. M.L., Mortensen O. S. Introducing social dermatology // Acta Derm. Venereol. 2025. Vol. 105. P. adv42622. DOI: 10.2340/actadv.v105.42622</mixed-citation></ref><ref id="B2"><label>2.</label><mixed-citation>Haykal D., Treacy P., Lim T. et al. Cross-cultural perspectives on patient expectations in cosmetic dermatology: a comparative analysis across countries and ethnicities // J. Cosmet. Dermatol. 2023. Vol. 22. P. 3237–3240. DOI: 10.1111/jocd.16023</mixed-citation></ref><ref id="B3"><label>3.</label><mixed-citation>Wallach D. The field of cosmetic dermatology: the need for a patient-centred approach // J. Cosmet. Dermatol. 2002. Vol. 1. P. 137–141. DOI: 10.1046/j.1473-2165.2002.00042.x</mixed-citation></ref><ref id="B4"><label>4.</label><mixed-citation>Elsaie M. L. Psychological approach in cosmetic dermatology for optimum patient satisfaction // Indian J. Dermatol. 2010. Vol. 1. 55, N 2. P. 127±129. DOI: 10.4103/0019-5154.62733</mixed-citation></ref><ref id="B5"><label>5.</label><mixed-citation>Triana L., Palacios Huatuco R. M., Campilgio G., Liscano E. Trends in surgical and nonsurgical aesthetic procedures: a 14-year analysis of the International Society of Aesthetic Plastic Surgery-ISAPS // Aesthetic Plast. Surg. 2024. Vol. 1. 48, N 20. P. 4217–4227. DOI: 10.1007/s00266-024-04260-2</mixed-citation></ref><ref id="B6"><label>6.</label><mixed-citation>Pearlman R. L., Wilkerson A. H., Cobb E. K. et al. Factors associated with likelihood to undergo cosmetic surgical procedures among young adults in the United States: a narrative review // Clin. Cosmet. Investig. Dermatol. 2022. Vol. 1. 15. P. 859–877. DOI: 10.2147/CCID.S3585734</mixed-citation></ref><ref id="B7"><label>7.</label><mixed-citation>Lippi L., Ferrillo M., Losco L. et al. Aesthetic rehabilitation medicine: enhancing wellbeing beyond functional recovery // Medicina (Kaunas). 2024. Vol. 1. 60, N 4. P. 603. DOI: 10.3390/medicina60040603</mixed-citation></ref><ref id="B8"><label>8.</label><mixed-citation>da Prato E. B., Cartier H., Margara A. et al. The ethical foundations of patient-centered care in aesthetic medicine // Philos. Ethics Humanit. Med. 2024. Vol. 19, N 1. P. 1. DOI: 10.1186/s13010-024-00151-1</mixed-citation></ref><ref id="B9"><label>9.</label><mixed-citation>Truche P., Moeller E., Wurdeman T. et al. The plastic surgery workforce and its role in low-income countries // Plast. Reconstr. Surg. Glob. Open. 2021. Vol. 9, N 4. P. e3428. DOI: 10.1097/GOX.0000000000003428</mixed-citation></ref><ref id="B10"><label>10.</label><mixed-citation>Mugisha N., Uwishema O., Noureddine R. et al. Access to specialist plastic surgery in rural vs. urban areas of Africa // BMC Surg. 2024. Vol. 24, N 1. P. 418. DOI: 10.1186/s12893-024-02735-2</mixed-citation></ref><ref id="B11"><label>11.</label><mixed-citation>Lăzărescu G. M., Vintilă M. The relationship between personality traits and willingness to undergo cosmetic surgery in the non-clinical population — a systematic review and meta-analysis // Front. Psychol. 2023. Vol. 14. P. 1241952. DOI: 10.3389/fpsyg.2023.1241952</mixed-citation></ref><ref id="B12"><label>12.</label><mixed-citation>Pearl R. L., Percec I. Ageism and health in patients undergoing cosmetic procedures // Aesthet. Surg. J. 2019. Vol. 39, N 7. P. 288–NP292. DOI: 10.1093/asj/sjy283</mixed-citation></ref><ref id="B13"><label>13.</label><mixed-citation>Arab K., Barasain O., Altaweel A. et al. Influence of social media on the decision to undergo a cosmetic procedure // Plast. Reconstr. Surg. Glob. Open. 2019. Vol. 7, N 8. P. e2333. DOI: 10.1097/GOX.0000000000002333</mixed-citation></ref><ref id="B14"><label>14.</label><mixed-citation>Bondagji M. F., Sindi E. E., Alamri G. E. et al. Knowledge, attitudes, and practices with regard to cosmetic procedures among the general population in the western region of Saudi Arabia: a cross-sectional study // Cureus. 2024. Vol. 16, N 1. P. 52214. DOI: 10.7759/cureus.52214</mixed-citation></ref><ref id="B15"><label>15.</label><mixed-citation>Samizadeh S. The ideals of facial beauty among Chinese aesthetic practitioners: results from a large national survey // Aesth. Plast. Surg. 2019. Vol. 43. P. 102–114. DOI: 10.1007/s00266-018-1241-8</mixed-citation></ref><ref id="B16"><label>16.</label><mixed-citation>Fung E., Cevallos P., Thawanyarat K. et al. What do patients look for when scheduling their initial elective aesthetic plastic surgery consultation? // Aesthetic. Plast. Surg. 2023. Vol. 47, N 6. P. 2700–2710. DOI: 10.1007/s00266-023-03609-3</mixed-citation></ref><ref id="B17"><label>17.</label><mixed-citation>Arkoubi A., Aldaghri F., Daghstani W. A. et al. Prevalence and determinants of plastic surgery among adults in Saudi Arabia // Cureus. 2024. Vol. 16, N 1. P. 52036. DOI: 10.7759/cureus.52036</mixed-citation></ref><ref id="B18"><label>18.</label><mixed-citation>Al-Atif H. M., Alqarni A. M., Almuntashiri A. A. et al. Satisfaction among recipients of cosmetic facial filling procedures at dermatology clinics in Saudi Arabia: a national study // Clin. Cosmet. Investig. Dermatol. 2024. Vol. 17. P. 2465–2474. DOI: 10.2147/CCID.S470437</mixed-citation></ref><ref id="B19"><label>19.</label><mixed-citation>Laughter M. R., Anderson J. B., Maymone M. B.C., Kroumpouzos G. Psychology of aesthetics: beauty, social media, and body dysmorphic disorder // Clin. Dermatol. 2023. Vol. 41, N 1. P. 28–32. DOI: 10.1016/j.clindermatol.2023.03.002</mixed-citation></ref><ref id="B20"><label>20.</label><mixed-citation>Merino M., Tornero-Aguilera J. F., Rubio-Zarapuz A. et al. Body perceptions and psychological well-being: a review of the impact of social media and physical measurements on self-esteem and mental health with a focus on body image satisfaction and its relationship with cultural and gender factors // Healthcare (Basel). 2024. Vol. 12, N 14. P. 1396. DOI: 10.3390/healthcare12141396</mixed-citation></ref><ref id="B21"><label>21.</label><mixed-citation>Di Gesto C., Nerini A., Policardo G. R., Matera C. Predictors of acceptance of cosmetic surgery: Instagram images-based activities, appearance comparison and body dissatisfaction among women // Aesthetic Plast. Surg. 2022. Vol. 46, N 1. P. 502–512. DOI: 10.1007/s00266-021-02546-3</mixed-citation></ref><ref id="B22"><label>22.</label><mixed-citation>Wang Y., Liu N., Chen L. et al. Investigation of appearance anxiety levels and influencing factors in patients undergoing minimally invasive facial cosmetic procedures // Aesthetic. Plast. Surg. 2024. Vol. 48, N 22. P. 4603–4608. DOI: 10.1007/s00266-024-04242-4</mixed-citation></ref><ref id="B23"><label>23.</label><mixed-citation>Katamanin O., Saini S., Jafferany M. Psychological implications and quality of life after cosmetic rhinoplasty: a systematic review // Discov. Psychol. 2024. Vol. 4, N 16. DOI: 10.1007/s44202-024-00126-5</mixed-citation></ref><ref id="B24"><label>24.</label><mixed-citation>Mironica A., Popescu C. A., George D. et al. Social media influence on body image and cosmetic surgery considerations: a systematic review // Cureus. 2024. Vol. 16, N 7. P. 65626. DOI: 10.7759/cureus.65626</mixed-citation></ref></ref-list></back></article>
