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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" article-type="research-article" dtd-version="1.1d1" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher">Problems of Social Hygiene, Public Health and History of Medicine</journal-id><journal-title-group><journal-title>Problems of Social Hygiene, Public Health and History of Medicine</journal-title></journal-title-group><issn publication-format="print">0869-866X</issn><issn publication-format="electronic">2412-2106</issn><publisher><publisher-name>Joint-Stock Company Chicot</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">2021</article-id><article-id pub-id-type="doi">10.32687/0869-866X-2023-31-s1-784-788</article-id><article-categories><subj-group subj-group-type="heading"><subject>Научная статья</subject></subj-group></article-categories><title-group><article-title>ENTREPRENEURSHIP AND INTRAPRENEURSHIP IN PUBLIC HEALTH: A THEORETICAL REVIEW</article-title></title-group><contrib-group><contrib contrib-type="author"><name name-style="western"><surname>Abesalashvili</surname><given-names>M. Z</given-names></name><email></email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author"><name name-style="western"><surname>Khlebnikova</surname><given-names>A. A</given-names></name><email></email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author"><name name-style="western"><surname>Bagova</surname><given-names>I. R</given-names></name><email></email><xref ref-type="aff" rid="aff-3"/></contrib></contrib-group><aff id="aff-1">Kuban Cossack State Institute of Food Industry and Business (branch) of the Moscow State University of Technology and Management named after K.G. Razumovsky (First Cossack University), 353500, Temryuk, Russia</aff><aff id="aff-2">Kuban Institute of Socioeconomics and Law (branch) of the Academy of Labor and Social Relations, 350062, Krasnodar, Russia</aff><aff id="aff-3">-=3=-</aff><pub-date date-type="epub" iso-8601-date="2023-09-11" publication-format="electronic"><day>11</day><month>09</month><year>2023</year></pub-date><volume>31</volume><issue>S3</issue><fpage>784</fpage><lpage>788</lpage><history><pub-date date-type="received" iso-8601-date="2025-08-04"><day>04</day><month>08</month><year>2025</year></pub-date></history><permissions><copyright-statement>Copyright © 1970,</copyright-statement><copyright-year>1970</copyright-year></permissions><abstract>The article considers theoretical approaches to determining the essence and characteristics of the organization of entrepreneurial activity in the field of public health. The emphasis is on innovative entrepreneurship, which involves entering new, often unknown or untested markets, which are characterized by high uncertainty. Innovation-driven entrepreneurship does not necessarily require new high-tech advances — rather, it is a new recombination that creates a new way of doing a certain set of activities. It is noted that intrapreneurship, which is based on innovative developments of employees of medical organizations, is also a form of entrepreneurial activity in the field of public health.</abstract><kwd-group xml:lang="en"><kwd>public health</kwd><kwd>entrepreneurship</kwd><kwd>intrapreneurship</kwd><kwd>medical organizations</kwd><kwd>design thinking</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>общественное здравоохранение</kwd><kwd>предпринимательство</kwd><kwd>интрапренерство</kwd><kwd>медицинские организации</kwd><kwd>дизайн-мышление</kwd></kwd-group></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>Becker E. R.B., Chahine T., Shegog R. Public health entrepreneurship: a novel path for training future public health professionals // Front Public Health. 2019. Vol. 7. P. 89.</mixed-citation></ref><ref id="B2"><label>2.</label><mixed-citation>Chahine T. 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