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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" article-type="research-article" dtd-version="1.1d1" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher">Problems of Social Hygiene, Public Health and History of Medicine</journal-id><journal-title-group><journal-title>Problems of Social Hygiene, Public Health and History of Medicine</journal-title></journal-title-group><issn publication-format="print">0869-866X</issn><issn publication-format="electronic">2412-2106</issn><publisher><publisher-name>Joint-Stock Company Chicot</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">1858</article-id><article-id pub-id-type="doi">10.32687/0869-866X-2023-31-4-545-549</article-id><article-categories><subj-group subj-group-type="heading"><subject>Научная статья</subject></subj-group></article-categories><title-group><article-title>THE DESIGN OF RESEARCH PROJECT OF BEHAVIORAL STRATEGIES OF WOMEN WITH BREAST CANCER EXPERIENCE</article-title></title-group><contrib-group><contrib contrib-type="author"><name name-style="western"><surname>Ishkineeva</surname><given-names>F. F.</given-names></name><email></email><xref ref-type="aff" rid="aff-1"/><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author"><name name-style="western"><surname>Ozerova</surname><given-names>K. A.</given-names></name><email></email><xref ref-type="aff" rid="aff-1"/><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author"><name name-style="western"><surname>Kaveeva</surname><given-names>A. D.</given-names></name><email></email><xref ref-type="aff" rid="aff-3"/></contrib></contrib-group><aff id="aff-1">The Federal State Autonomous Educational Institution of Higher Education “The Kazan (Volga Region) Federal University”, 420008, Kazan, Russia</aff><aff id="aff-2"></aff><aff id="aff-3">The Analytical Center of the National Agency of Financial Research, 123056, Moscow, Russia</aff><pub-date date-type="epub" iso-8601-date="2023-08-25" publication-format="electronic"><day>25</day><month>08</month><year>2023</year></pub-date><volume>31</volume><issue>4</issue><fpage>545</fpage><lpage>549</lpage><history><pub-date date-type="received" iso-8601-date="2025-07-03"><day>03</day><month>07</month><year>2025</year></pub-date></history><permissions><copyright-statement>Copyright © 2023,</copyright-statement><copyright-year>2023</copyright-year></permissions><abstract>The breast cancer can be successfully cured after its early diagnosis. Nevertheless, this disease remains one of the main causes of female mortality in Russia and in the world. The effective mode of overcoming this disease is to intensify institutional programs of prevention and treatment in context of the national health care system. The efficacy of such programs depends on social economic inequality and differences between population groups with respect to informational, financial and regional aspects. The study design includes: comprehensive approach to analysis of social economic and infrastructural conditions of organization of prevention and treatment of breast cancer; of characteristics of symbolic filling of the breast cancer phenomenon in the Russian society; of factors determining willingness and ability of women of different social status groups to be involved in prevention and treatment of breast cancer and conditions, including conditions of increasing their subjectness.</abstract><kwd-group xml:lang="en"><kwd>breast cancer</kwd><kwd>prevention</kwd><kwd>oncologic disease</kwd><kwd>Russia</kwd><kwd>woman</kwd><kwd>oncologic alarm</kwd><kwd>risk factor</kwd><kwd>research.</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>профилактика онкологических заболеваний</kwd><kwd>рак молочной железы</kwd><kwd>россиянка</kwd><kwd>онконастороженность</kwd><kwd>фактор риска</kwd><kwd>исследование рака молочной железы.</kwd></kwd-group></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>Жукова Л. 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