Problems of Social Hygiene, Public Health and History of MedicineProblems of Social Hygiene, Public Health and History of Medicine0869-866X2412-2106Joint-Stock Company Chicot159510.32687/0869-866X-2025-33-2-200-204НеопределенThe health and active longevity of rural population (according to the results of media analysis of big data of on-line media)VolkovaOlga Alexandrovnavolkovaoa@rambler.ruAnanchenkovaP Iananchenkova@yandex.ruPevtsovaE Apevtsova@bk.ruKudryavtsevM Gmgutu_tula@mail.ruTikhonovA Iandrey.tihonov.93@mail.ruThe Institute for Demographic Research — Branch of the Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences, 119333, Moscow, RussiaN. A. Semashko National Research Institute of Public Health, 105064, Moscow, RussiaThe Federal State Budget Educational Institution of Higher Education “The V. I. Vernadsky Russian State University of National Economy” of the Ministry of Agriculture of Russia, 143900, Balashikha, RussiaThe Federal State Budget Educational Institution of Higher Education “The Vernadsky Russian State University of National Economy” of the Ministry of Agriculture of Russia, 143907, Balashikha, Russia290420253320805202508052025Copyright © 2025,2025<p>The purpose of the study is to introduce into interdisciplinary research field results of media analysis of Big Data in online media concerning problem of achieving healthy and active longevity of rural residents. The media analysis permitted to record low interest of journalists to rural issues and existence of restrictions for rural residents in access to organized modes of achieving healthy and active longevity.</p>longevitylife expectancymedia analysisBig Dataonline mediademographysocio-demographic researchrural areasдолголетиепродолжительность жизнимедиаанализбольшие данныеонлайн-СМИдемографиясоциально-демографические исследованиясельские территории1.Rogozin D. M. Old Age in Rural Russia. Pathways of Russia. In: The Boundaries of Politics: Collection of Articles from the XXV International Symposium. Edited by M. G. Pugacheva. Moscow: Delo; 2019. P. 273–88 (in Russian).2.Vinnichek L. B., Alekseeva S. N., Shpagina I. E. Demographic Problems of Rural Development. Economics of Agriculture in Russia. 2024;(11):109–14 (in Russian).3.Khripkov K. A., Khripkova D. V. Socio-Demographic Development of Border Rural Areas in Conditions of Uncertainty and Risk. Trends in the Development of Science and Education. 2023;102-1:89–191 (in Russian).4.Ananchenkova P. I., Volkova O. A., Pashko T. Yu. Ageism. Aging. A Dignified Old Age. Moscow: Academy of Labor and Social Relations; 2019. 175 p. (in Russian).5.Nivorozhkina L. I., Muzaev M. Z. Active Longevity of Rural Pensioners: How Achievable Is It? Accounting and Statistics. 2022;2(66):38–46 (in Russian).6.Vavilova A. S., Masalova Yu. A., Petukhova S. V. Development of Demographic Potential in Rural Areas to Ensure Socio-Economic Development (Case Study of Novosibirsk Region). Management Issues. 2024;3(88):52–67 (in Russian).7.Ildarkhanova Ch. I. Beekeeping as a Tool for Social Activity and Active Longevity in Rural Areas (Case Study of the Republic of Tatarstan). In: Status and Prospects for the Development of the Central Russian Bee Breed: Proceedings of the All-Russian Scientific and Practical Conference. Kazan: Brig; 2018. P. 100–8 (in Russian).8.Kuchmenko N. A. Technologies for Forming a Healthy Lifestyle Among Students Based on Studying the Lives of Long-Livers in the Region. In: Proceedings of the 2015 Scientific Session of the Borisoglebsk Branch of the Federal State Budgetary Educational Institution “Voronezh State University”. Borisoglebsk: Kristina & K; 2015.P. 68–73 (in Russian).9.Volkova O. A., Osadchaya G. I. Non-Profit Organizations in Tuva as Subjects of Demographic Policy Implementation. New Research of Tuva. 2023;(2):99–110 (in Russian).10.Reutov E. V., Zakharov V. M., Vangorodskaya S. A., Reutova M. N. Scenarios of Demographic Development in Rural Areas of the Central Black Earth Regions Under the Conditions of a Special Military Operation. Vlast. 2023;31(3):192–8 (in Russian).11.Medialogia. Available at: https://www.mlg.ru (accessed 10.01.2025) (in Russian).12.Golikova: Life Expectancy in Rural Areas is Two Years Less Than in Cities. 24.07.2024. TASS. Available at: https://tass.ru/obschestvo/21435665 (accessed 10.01.2025) (in Russian).13.Kulakov D. A., Mozgovaya E. I., Volkova O. A., Ananchenkova P. I. COVID-19 infection as a factor of transsexualization of the domestic population. Problems of social hygiene, public health and the history of medicine. 2021;29(1):41–5 (in Russian).14.Tscymbalystov A. V., Volkova O. A., Kopytov A. A., et al. Activating technologies of social service as a factor of improving social self-personality of elderly and disabled people in Russia. Int. J. Pharm. Res. 2018;10(4):346–9.