Problems of Social Hygiene, Public Health and History of MedicineProblems of Social Hygiene, Public Health and History of Medicine0869-866X2412-2106Joint-Stock Company Chicot15210.32687/0869-866X-2019-27-si1-552-558Научная статьяFour “Big” Stereotypes on Nurses in Mass Consciousness: on the Materials of the Moscow People Opinion Analysis in Social MediaBogdanI. V.bogdaniv@zdrav.mos.ruGurylinaM. V.-Research Institute for Healthcare Organization and Medical Management151220192755255806042021Copyright © 2019,2019Staffing problems (including staff shortage) in nursing reveal the connection with the stereotypical perception of the profession. The study of stereotypes was limited to Moscow healthcare and was based on downloading messages from social media (31,613 posts), the relevance of their study is determined by the growth of social media influence on public opinion. 24% of messages about nurses in the sample contain “large” stereotypical images (excluding spam). It was studied four “large” stereotypical images of a nurse: “guardian angel”, “doctor's assistant”, “authoritarian nurse” and “sensual nurse”, and each one has negative aspects. Authors considered the specific perception of each of the images in social media. The remaining 76% of messages do not offer an alternative image of a nurse. The conclusion offers recommendations aimed at increasing the prestige of the profession: creating a new positive image of the profession, promoting it, encouraging nurses to join public space and increasing their autonomy.social mediastereotypesocial perceptionnurse imageMoscow healthcareсоциальные медиастереотипсоциальное восприятиеобраз медицинской сестрымосковское здравоохранение[Emeghebo L. The image of nursing as perceived by nurses. Nurse Educat. Today. 2012;32(6):e 49-53. doi: 10.1016/j.nedt.2011.10.015][Fletcher K. Image: changing how women nurses think about themselves. Literature review. J. Adv. 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