Problems of Social Hygiene, Public Health and History of MedicineProblems of Social Hygiene, Public Health and History of Medicine0869-866X2412-2106Joint-Stock Company Chicot140510.32687/0869-866X-2025-33-1-27-32НеопределенThe social immunization as a tool counteracting manipulative influence on the youthZalivanskiyB. V.zalivansky@bsuedu.ruSamokhvalovaE. V.samokhvalova@bsuedu.ruSaprykaV. A.not@provid.edThe Federal State Autonomous Educational Institution of Higher Education “The Belgorod State National Research University”, 308015, Belgorod, RussiaThe Federal State Autonomous Educational Institution of Higher Education “The Russian State Humanitarian University”, 125047, Moscow, Russia160420253311604202516042025Copyright © 2025,2025<p>The article considers issue of the youth, especially the ones subjected to digital addiction, that become objects of manipulation on the part of organizations implementing commercial, political or other activity and considering the youth as resource needed for attaining ones own ends. The purpose of the study was to discover tools to counteract manipulative influence on the youth affected by digital addiction manifested by steady dependence on using digital devices and staying on-line in Internet, deterioration of social psychological and physical health, reduction of social communications in real life and loss of ability to critically assess consumed information. The youth is affected in greater extent to informational manipulative influence on account of particularities of information perception, responsiveness to the new, activity in using social media and search for ones own identity and social status. The problem of manipulation with the youth becomes especially actual in conditions of existing civilization contradictions and information and hybrid wars. The necessity is substantiated to develop technology of social immunization as tool to form in the youth spiritual moral foundations, knowledge, skills permitting to consciously counteract destructive influences of external digital medium. The priority attention is to be focused on frontier regions and new territories of Russia.</p>social healthsocial immunityyoung peoplesocializationsocial technologiesborder region.социальное здоровьесоциальная иммунизациямолодежьманипуляциицифровая аддикцияприграничный регион1.Karpova E. E. Teoreticheskij analiz ponjatija «cifrovaja zavisimost'» v zarubezhnyh issledovanijah. Vestnik Leningradskogo gosudarstvennogo universiteta im. A. S. Pushkina. 2017;(4):111–4 (in Russian).2.Golubkina K. V., Abramjan S. K. Ispol'zovanie gadzhetov v studencheskoj srede i ih vozdejstvie na zdorov'e studentov. Problemy social'noj gigieny, zdravoohranenija i istorii mediciny. 2024;32(1):577–81. doi: 10.32687/0869-866X-2024-32-s1-577-581 (in Russian).3.Rodionov E. S. 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